Where Do You See The Mattress Industry Going In The Next 5 Years
I think, therell be a lot more motion products and adjustable beds being sold. There should be new services introduced. For example, Tempur-Pedic has just introduced a hybrid called the Flex. Different types of foams are being introduced as well as new types of coil systems. We have foam coils now. Theres going to be many different types of experiments and some of them will work really well and some will not.
So, we have to embrace experimentation and try to introduce new and improved ways of sleeping. I think consumers are becoming more and more aware that sleep is an intrinsic part of health and without a good nights sleep, we cant be healthy. I think that mattresses are becoming more and more important to the consumer.
We really spend a third of our life in bed so its become more and more important. We will sleep on it, walk on it, hop on it, watch TV on it, use our computers on it, make love on it, and sometimes we die in it. Selecting a mattress is a very personal decision.
How Has The Pandemic Re
This week, Mike and Jeff talk strategies, principles, and more with Larry Millerfounder and CEO of Sit n Sleep, the largest mattress retailer in southern California. They also get the inside scoop on the origins of the now-famous retail tagline that has echoed across LAs airwaves for over three decades.
Be sure to subscribe wherever you get your podcasts and never miss an episode.
What Happend To Irwin
Sit ‘n Sleep’s kvetchy bean counter couldn’t bring in enough customers when the economy began to slide. So chain owner Larry Miller began looking at other marketing strategies. In my profile of Sit ‘n Sleep in the August issue of Los Angeles magazine, Miller’s ad man Cary Sacks explains how they decided on the health angle.
That’s why they’re pushing eight years as the expiration date for a mattress. Miller’s story is the classic stuff of Socal entrepreneurism: Guy starts from scratch, gets a few breaks, builds a retail empire. Of course, we are talking about mattresses, not exactly the easiest purchase.
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Looking Back On Everything What Do You Wish You Would Have Known Before You Started Your Business Is There Anything That You Would Have Done Differently Knowing What You Know Now
I would probably say that I was stupid because I didnt know anything about the industry like I thought I did. I didnt know how hard some things were going to be. Had I known it, I probably would have been a little more open to listening to others rather than trying to do everything on my own. The business has taught me to dream and reach for the stars and, you know, we might as well.
What Separates Sit N Sleep From Other Mattress Stores Across The Country
Well, mattress stores generally have only three or four brands. Sit n Sleep has every major brand sold in America. Most normal mattress stores do between $600,000 and $800,000 a year. We have 33 stores in Southern California and make roughly $4,000,000 a store. Some small stores do a little bit less and some do as much as $9,000,000. Most mattress stores are under 3,500-square-feet and have 40 or 50 mattresses. Our stores average 10,500-square-feet and we have 150 mattresses on display at each location. Each one of our sales staff sells more than our competitors mattress store does.
We continue to push the boundaries on our creative for TV, radio, and Internet. Were constantly evolving and changing. Were very mindful of investing in our business. We push things to the edge and fail sometimes. But with Steve and Richs help, weve succeeded a lot more times than weve failed.
If you dont make mistakes, youre not running a business.
In marketing and retail youre going to make mistakes. Just dont make the same mistakes twice. We stand by our wins and minimize our loses.
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Has Anyone Got A Free Mattress From Sit And Sleep
4.4/5SitSleep HasFree MattressmattressesSitSleepSitSleepanyone’smattressread full answer
Sit N Sleep Mattress ReviewsThey are known for great customer service and positive interactions with customers. However, some of the mattresses that they sell may not be right for everyone versus the newer mattress in a box brands.
who owns sit and sleep? Phil and Larry Miller
Also asked, does Sit N Sleep price match?
Sit ‘n Sleep will beat anyone’s advertised price or your mattress is free! If they don’t have the lowest price I will get my mattress for free.
Is Sherwood mattress a good brand?
Bed BrandsRegardless of make or model, every mattress we assemble is held to the same high-quality standards that make all Sherwood Bedding products the best value on the market today. Just as the name suggests, our Sherwood® line represents our core offering of innerspring mattresses.
How Did The Howard Stern Show Pan Out
The Howard Stern Show built our business by 100% that year. At the end of 92 we were a $2,500,000 business. We decided to expand our advertising to TV and sure enough we went on to become a $5,000,000 business. And it was off to the races from then on. We started making money after that. Id say that was the first year I made $100,000 in my life and, you know, Ill never forget that.
It was a pretty good feeling to go from $9,000 a year to $100,000 a year. Over that period of time while I was working with Rich, I met another fella named Steve Dubane. We all became really good friends. They became kind of like my advertising consultants.
Around that time, Steve and Rich had left to start their own advertising agency, Wingman, and Sit n Sleep became their first client. After all that they did for me and my business the least I could do is give em a shot.
That was a fortuitous move, because not only were we friends, which we still are to this day, but they helped my business in a huge way. Shortly after that, I had bought my father out of the business and we opened a second and third store.
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What Happened On The Eleventh Trip
It was a hot summers day. Ill never forget it. Once again, he got no for an answer. After that, he got packing, as usual. He came back about 30 minutes later, and he was in tears. His clothes were a mess, his tie was askew, and he said, You wont believe it, someone broke into my car and stole my briefcase, they stole everything. I said: Oh my God, you poor son of a b***h.
I asked him to sit down and gave him a glass of cold water. We didnt even have air conditioning back then. Thats how broke we were. It must have been 100 degrees that day. I felt so bad for him, I decided to place a sales order on the Howard Stern Show that day. Well, that was the luckiest order I ever put in.
An Interview With Tyler Gallagher
Make sure your mattress is the right firmness level for your sleep position. Generally back sleepers should get a medium-firm mattress, side sleepers should get a medium-soft mattress, and stomach sleepers should go with a firm mattress. Doing so will help assure proper alignment in the spine, neck and hips.
Getting a good nights sleep has so many physical, emotional, and mental benefits. Yet with all of the distractions that demand our attention, going to sleep on time and getting enough rest has become extremely elusive to many of us. Why is sleep so important and how can we make it a priority?
In this interview series called Sleep: Why You Should Make Getting A Good Nights Sleep A Major Priority In Your Life, And How You Can Make That Happen we are talking to medical and wellness professionals, sleep specialists, and business leaders who sell sleep accessories to share insights from their knowledge and experience about how to make getting a good nights sleep a priority in your life.
As part of this interview series, we had the pleasure to interview Drew Miller.
Thank you so much for doing this with us! Before we dig in, our readers would like to get to know you. Can you tell us a bit about your background and your backstory?
Can you share a story with us about what brought you to this particular career path?
Is there a particular book that made a significant impact on you? Can you share a story or explain why it resonated with you so much?
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Sit N Sleep: Stressful Year Turns Into Major Win With Cash Flow Forethought
GARDENA, Calif. A keen foresight to boost its inventory by 50% last spring gave 37-store Sit n Sleep a leg up when consumers started investing in new mattresses and furniture during the COVID-19 pandemic shutdowns and subsequent product shortages.
The West Coast retail powerhouse took a gamble and went big with its orders to fill its warehouses to the brim, believing a supply chain issue was building. It took cash flow and forethought, both of which Sit n Sleep had.
Non-essential businesses were shuttered the third week of March in California, and Sit n Sleep reopened two day before Memorial Day, a key selling weekend for mattresses and home furnishings, with safety protocols in place in all of the stores. And upon opening, business went through the roof.
That was the signal Nelson Bercier, Sit n Sleep president, needed to start filling the warehouse. He and the Sit n Sleep team went to work placing orders with key vendors to ready for the onslaught.
We stocked our warehouse to the max so that we had eight weeks worth of inventory on hand, he said, adding that the retailer has worked diligently to hold fast at those levels. We have a very healthy inventory, and we are filling in the back end of the train all of the time.
The ability to secure such a depth of products speaks to the retailers financial strength and strong cash flow, as well as its fierce vendor partnerships that have been built over the years.
Vendor partnerships
Larry Miller Of ‘you’re Killing Me Larry’ Fame To Visit Showroom Opening
VICTORVILLE The face and voice behind the iconic phrase, Sit ‘n Sleep will beat anyone’s advertised price or your mattress is free! is coming to the High Desert.
Larry Miller, the founder/CEO of Sit n Sleep, will be on hand during the grand opening of the companys new showroom near the Mall of Victor Valley on Saturday.
Considered Southern Californias largest mattress retailer and sleep expert, the companys grand opening will include music, prizes and a meet-and-greet with Miller, who has appeared on countless TV and radio commercials over the years.
Sit n Sleep sells a variety of mattress brands, adjustable and platform beds, pillows, sheets, bedroom furniture, storage foundations, pillow protectors and more. They also carry memory foam, latex and traditional innerspring mattresses.
The company decided to open a store in Victorville after some market research, which found the High Desert was underserved in the area of mattress and bedding options.
We found the High Desert is a growing market with a great population, with many residents doing business with us online, Miller, 67, said. We also found theres been a building boom and economic rebirth of the area. But I think were late to the party.
Miller and his father started the company in 1980 as a futon company, which eventually transitioned to mattresses and now has nearly 40 stores operating in Southern California.
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What Would You Say A Typical Sit N Sleep Customer Looks Like
A lot of people have been listening to my advertising since they were kids. People have grown up seeing our ads so theyve becomes part of Southern California culture. The people know who we are, they trust us because we have a good reputation, and we care about the community. We donate a lot to the community. So, we really try to be more than just a store to buy a mattress. Were a part of their lives and thats what we want to be. Its more than just a mattress store.
