Legal Issues And Controversy
In 2005, Sleepy’s, which is now Mattress Firm, sued Select Comfort, currently known as Sleep Number, for disparaging the quality and comfort of Personal Preference beds made by Sleepy’s, and said Sleepys offered inferior warranties. The case revolved around whether or not Select Comfort violated a 2005 contract that let Sleepys sell a Select Comfort product, while Select Comfort sold an arguably superior product in its own stores. The case was originally dismissed in 2015 by U.S. District Judge Joanna Seybert in Central Islip, New York but later revived by the 2nd U.S. Circuit Court of Appeals in 2018 after finding out that the lower court misinterpreted part of the New York law. The appeals court also threw out a $2.63 million legal fee award for Sleep Number. In 2015, a class action lawsuit was filed against Sleep Number and Leggett & Platt accusing the companies of failing to uphold the warranty and fix a bed they sold to customers, David and Katina Spade. The suit claims there were several other customers who experienced similar issues.
Should I Buy A Sleep Number Mattress
If youre looking for a top notch mattress, checking out the current range from Sleep Number is a great place to start. Yes theyre not cheap, but with the tips weve presented to you throughout this guide and the coupons available, you should be able to get a nice discount. Sleep Number not only has amazing mattresses, dont forget about their pillow, bed frames and bedding. With a 100-Night Trial period, 15-year warranty and a superb range of mattresses on sale, its hard to go wrong with Sleep Number. If youre serious about improving your sleep each and every night, getting a Sleep Number mattress is not a bad place to start. Still not convinced? Just check out the glowing reviews and testimonials.
What Is The Best Way To Redeem My Sleep Number Coupon Codes
The steps needed to use your Sleep Number coupon code are simple:
Add your bedding items to the cart on the Sleep Number website. You can choose from mattresses, pillows, and all kinds of other accessories.
Select your geographical location from the menu for fastest delivery.
Copy down your desired Sleep Number coupon code. You can write this down on paper, or you can copy the code with CTRL+C on your keyboard.
Enter your coupon code in the “Promotional Code” box on the payment page.
Fill in the rest of your information. Make sure to enter your correct shipping information.
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How Do I Earn Points
For every dollar you spend as an Inner Beauty Circle member, youll earn Inner Beauty Points and, youll earn even more points per dollar as you progress through the Inner Beauty Circle tiers. As a thank you for joining our Inner Beauty Circle, youll also receive an extra 300 Inner Beauty Points after you place your second order!
There are various other ways to earn points by taking actions such as reviewing a product, sharing on social, placing your second order plus more.
What Is The Inner Beauty Circle By The Beauty Chef
The Inner Beauty Circle is The Beauty Chefs exclusive loyalty program offering three loyalty tiers. For every dollar spent, youll earn Inner Beauty Points and as you progress through each tier of the Inner Beauty Circle, youll unlock new benefits and along the way, redeem your earned points, for your favourite inner beauty products, gift vouchers and more.
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Gamified Discounts And Sales
Social commerce has rapidly evolved into a necessity for capturing consumer purchases, especially around peak gift-giving seasons. Target leverages gamification to entice its social media followers with early access to exclusive sale prices on in-demand products. Customers accessed the discounts by unlocking various puzzles, riddles, and quizzes. Eventually, the same deals were offered publicly in the weekly print circular but granting early access by gating the deals behind fun daily challenges heightened the incentives appeal.
Macys used a similar, but simpler, approach with frequent social media voting to let followers determine which item would be eligible for a weekly flash sale. The strategy let Macys give a voice to customers and fostered a higher likelihood for purchase among those who voted for the winning item.
Disruptive New And Original In A Way That Causes Major Changes To How Something Is Done
Prior to joining Oracle, I founded a start-up in the loyalty sector that didnt quite start-up, but we got pretty far with just a great idea and a little bit of investment. During that time, the term disruptive was second only to Blockchain in every elevator pitch I heard from my fellow founders who were also chasing investment in the fundraising circuit! writes Andy Kulina, consumer engagement & retention strategy director, Oracle EMEA
I wanted to share that piece of information to make the point that I dont use the word disruptive freely something truly has to be an improvement on an established process to earn disrupter status in my eyes. Uber, for example, disrupted how we call a cab NetFlix disrupted how we watch TV.
So, on the back of Oracles headline sponsorship of the International Loyalty Awards, I thought it would be appropriate to highlight some brands that are disrupting how they go about achieving customer loyalty.
Disrupter 1: Sleep Number
Sleep Number sell smart beds and bedding accessories, but they describe themselves as a health and wellness company. And they arent wrong its hard to name anything else you do for 6-10 hours a day, every day of your life! Sleep Numbers smart beds and linked technology like their SleepIQ app help users monitor and improve their sleep wellness, which has a positive impact on pretty much everything else their customers do during their waking hours.
Disrupter 2: e.l.f.
Disrupter 3: Disney & Marvel
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Where To Shop For A Mattress
Setting in the store isnt the only way to go anymore. New mattress-in-a-box companies have won over thousands of clients with hassle-free delivery as well as free trial durations.
Online mattress getting acquiring has actually seen a significant boom, but its not best for everybody. Belows what you need to recognize.
The Best Loyalty Programs Of 2019
It is no secret that a well-executed loyalty program has the ability to transform a business and fast-track growth. After all, 40% of revenue today for US e-commerce retailers comes from returning customers who represent only 8% of all visitors. As the tides of technology change, so must loyalty programs merely to stay afloat. With mobile commerce accounting for over 30% of e-commerce sales in 2017 , brands and their loyalty programs must incorporate deep retail analytics and the omnichannel experience to remain in the top tier.
Consumer preferences vary across countries and cultures, from the technology they utilize to what they seek from a loyalty program. Instead of casting a vague wide net to rake in sales, retailers must identify their ideal customer group and strategize accordingly.
Far from just incorporating discounts and satisfactory customer service, companies must strive to resonate with the emotions of their ideal customers.
The ability to bank on an impersonal, one-size-fits-all approach to loyalty rewards is quickly fading, and customers are looking for rewards that are relevant to their specific tastes and purchasing behaviors. Of course, this implies that a loyalty program platform today must be intelligent, and dynamically predict a customers changing preferences.
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How Do I Redeem My Points
Choose your discount: Choose your point spend and redeem for a voucher. Once you have at least 500 points, youll have the option to redeem your points starting at $5 voucher = 500 points and going up in increments of $1=100 points. If you click View against the Order Discount option on the loyalty dashboard, youll be able to use the slider to nominate how many points you would like to spend, then redeem them for a voucher and apply the voucher code to your shopping cart to receive your discount.
Spend points at checkout: You can also choose to spend points at the checkout. Once you have at least 500 points, if you are logged into your loyalty account, youll have the option to redeem your points starting at $5 voucher = 500 points and going up in increments of $1=100 points. Youll be able to use the slider to nominate how many points you would like to spend, then redeem and apply the discount directly at the checkout.
$10, $15, $20 voucher: Once you reach an eligible number of points, vouchers will appear redeemable under the All rewards section of the dashboard. Simply click View > Redeem > then you can click Apply code or copy and paste it at checkout. You can access your unclaimed rewards at any time under the section Your rewards in your loyalty dashboard. This is where free gifts for entering a new tier will sit, along with vouchers you have redeemed for points. Both can be claimed by using the code provided at checkout.
Select Number Shopping Tips
- Become a member of the exclusive InnerCircle Reward program for discounts, exclusive tips and sneak peeks at new innovations.
- InnerCircle members receive Reward Certificates of $100 for referring family and friends.
- The Semi-Annual Sleep Sale occurs twice a year around March and October.
- Check the Sleep Number Facebook page for sales and exclusive deals.
- Sleep Number proudly partners with Ronald McDonald Houses to provide free mattresses for families with children in the hospital.
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Is There A Limit To The Number Of Points I Can Earn
There is no limit to the number of points you can earn, however points and rewards do have an expiry date.
Points: Inner Beauty Circle points expire and are removed from your balance 12 months after the earn activity date. Your Inner Beauty points balance may go up or down on a daily basis as credits are earned or expire. Inner Beauty Circle members will unlock the next tier as soon as they have earned enough Inner Beauty points in the preceding 12 month period. Eligibility to upgrade is reviewed every day.Rewards: All free gifts are subject to a 6 month validity period once redeemed and all reward vouchers are subject to a 12 month validity once redeemed for points via the Inner Beauty Circle dashboard. After your redemption code has been issued via the Dashboard, if the reward voucher or free gift is not used via our online store before the expiry date, the reward voucher or free gift will no longer be redeemable and the use period cannot be extended.
Is Shipping Free With Sleep Number
Unless you find yourself a free shipping coupon, youll have to pay for delivery shopping online at Sleep Number. Costs are calculated at the checkout. Choose between Premium Delivery & Set Up and UPS Shipping.
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More Information From Sleep Number
We try to make sure all the info shown here and under FAQs is accurate. However, all details, including specifics around store programs, policies, offers, discounts, incentives, and rewards programs, are provided for informational purposes only, subject to change, and may be inaccurate or out of date. You can check the store site for the most current info and full details.
Should You Choose Firm Or Soft
This is pretty much the same as when we talk about comfort and support.
A new mattress should never be too firm, nor should it ever be too soft.
A mattress should be as neutral as it can be, to ensure both your body and spine stay in a neutral position.
Too much rigidity in a mattress will irritate the stress variables, making pinched nerves, in addition to the blood to stop flowing.
If you wake up with a sensation of pins and needles in your body, theres a good chance your mattress is too firm.
And if your mattress is too soft, this can create a sagging effect, similar to a hammock.
When this happens, you can find yourself with back pain, due to your spine not being correctly aligned.
This is why its imperative to find a mattress that is close to neutral.
What you want is a mattress that is soft in all the right places, but not too soft overall.
But you also need your mattress to be supportive, without being overly rigid. Sleep Number Inner Circle
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How Should You Deliver Gamification To Your Customers
Another important consideration is to design the game mechanics around the delivery channel by determining if it will live online, in-store or through a combination of both. Historically, all options have been widely used with success through a variety of formats. For instance, offline experiences included the frequently run in-store giveaway drawing events or more creative applications through scavenger hunts and talent contests. Yet, with the acceleration of smartphone capabilities and the pandemic, a major shift to online game experiences has occurred to drive photo contests, storytelling submissions, video games, virtual reality and much more.
No matter how the game is hosted, its important to actively promote the contest through proven communication channels for your brand. One advantage of digitally hosted games is the seamless transition from online communications and promotions to immediate participation with the game. Email is a quick and easy way to engage existing customers in your game and social media ad promotions are effective in reaching new, relevant audiences with your game invitation.
Turn Points Into Prize Entries
Earning points in Sleep Numbers InnerCircle Rewards program is much easier than most other programs that require paid purchases. Sleep Number also awards points for engagement actions, such as reading blog posts, interacting with its social media content, or leaving a review online. Given the easy path to rack up points, the redemption process is a bit unique as well. Every month several high-value bedding items are offered up as prizes, and members can use their points to enter for a chance to win. With these drawings as the crux of the loyalty program, customers are encouraged to keep engaging with brand content to earn more contest entries.
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What Are The Inner Beauty Circle Tiers And How Do They Work
You will progress through the Inner Beauty Circle tiers based on the number of points you earn.
Tier 1 – SEED : When you sign up for an account or join the program, youll enter into SEED tier.Here, youll enjoy: 3 Inner Beauty Points per $1 spent 350 welcome points for signing up
Tier 2 – HARVEST : Once you reach 1250 points, youll enter into HARVEST tier.Here, youll enjoy: 4 Inner Beauty Points per $1 spent Free 100 ml COLLAGEN Inner Beauty Boost valued at $15 Exclusive content
Tier 3 – GLOW : Once you reach 3000 points, youll enter into the top tier, GLOW. Here, youll enjoy: 5 Inner Beauty Points per $1 spent Ongoing free shipping Free Flora Fix Balm valued at $25 Exclusive content Early access to sales and promotions
What Type Of Gamification Approach Is Right For Your Brand
Choosing the right type of game format is an important driver of success with gamification.
The best first step is to consider your audiences engagement patterns and preferences. Does your customer base actively engage with your brand today? Has humor or playfulness messaging worked in communications before? If not, that doesnt mean gamification isnt a viable option, but the key will be to envelop the game concept with core value propositions that reinforce the primary benefits the customer receives from your brand. When doing so, the prize should represent an opportunity to gain far greater benefit and enjoyment from the product or service offered. This has been done with success within industries typically seen as more serious such as banking, health insurance, and legal.
Audience insights will also help to determine the general level of complexity for the game. For brands that have quick transaction processes usually simpler game formats are the most successful in driving engagement. Consider the minimal time it took to peel the Monopoly game cards from the side of your fries or soda packaging at McDonalds as an example for how simplicity fit the typical customer time allotment to play. However, for more expensive and intensive purchases, the prize is typically more lucrative which should require far more effort to participate and win.
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Which Sleep Number Coupon Codes Do You Recommend
Some popular Sleep Number coupon codes we recommend are as follows:
Sleep Number coupon code: Get $52 off the price of any Sleep Number order when you redeem this code at checkout.
Sleep Number promo code: Take $900 off the regular price of Sleep Number’s patented i10 Mattress with this useful coupon.
Sleep Number discount: This Sleep Number discount code gives you $100 off any Sleep Number bed. The coupon is valid for new Sleep Number customers and existing customers.
So How Does Gamification Help Drive Customer Loyalty
The primary objective with gamification is to create increased customer engagement. Often it that also enhances customer relationships through a fun, light-hearted manner that will ultimately yield greater returns. Whether its a new customer to the brand or a passionate advocate, gamification can be leveraged at all stages of the customer lifecycle. In fact, a Gallup research report shared that a customer who is fully engaged with a brand represents an average of 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared to the average customer.
Gamification also offers an excellent way to evolve the customer relationship away from being largely transactional. This tactic is proving to be one of the most effective ways to boost customer engagement without depending on promotions. The unique interaction experience of a game often leads to a greater brand affinity and resulting customer lifetime value potential. A study done by Reflect Digital, found that 60% of their survey respondents would be more likely to buy from a brand that they have enjoyed playing a game. This figure rises to 86% with those who have previous branded gamification experiences. When done properly, gamification can clearly drive short-term preference and aid long-term customer loyalty creation.
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